You poured your heart (and maybe a good chunk of change) into your brand photoshoot. Incredible brand photos? Check. Now it’s time to make them work. Really work. 

Those images are capable of so much more than just looking pretty — especially because we always back your brand shoot with a strong foundation of strategy, clarity, and messaging. (Seriously, I can’t help it! It’s always part of the process… before the shoot, during the shoot, and after the shoot. If you’re curious, read more here!)

Let’s get into the surprisingly powerful ways you can repurpose your brand photography.

Your Photos: Not Just Eye Candy (They’re Marketing Muscle)

Forget the idea that your brand photos are just for Instagram.

They should be valuable tools designed to make your life easier and fuel your marketing across the board! 

Your brand photos are here to make your website instantly more engaging, social media that connects (imagine!), email marketing that actually converts, media kits that scream “we’re the real deal,” print materials that demand attention, and proposals that practically sign themselves. 

Want Social Media That Really Connects? It Starts With Your Visuals.

We all know that social media is where your brand visuals can truly shine and connect. Across platforms like Instagram, Facebook, and Pinterest, strategic use of your photography is key to not only grabbing attention but also forging a consistent and memorable brand presence.

For example, Instagram carousels are fantastic for leading your audience through a story, with each photo building on the last, creating a deeper resonance. Did you know that carousels often see significantly higher engagement rates (up to 1.8x higher than single image posts)? Think about using a carousel to showcase a product’s journey, a behind-the-scenes process, or a series of client testimonials.

And you know I get seriously nerdy about your social media strategy, right? When we work together, I dive deep – like, deep deep – into figuring out the absolute best platform fit for you (go read this post here if you’re curious!). We also uncover your target audience and nail your messaging. 

Having brand photos done by a professional photographer and marketer is all about finding those subtle (and powerful!) ways to infuse your unique magic – your energetic signature – into your brand photos so that people – even subconsciously – pick up on what makes you truly special. It’s about creating visuals that not only look good but also feel right to your target audience on the platforms they frequent most.

As we’re shooting, my brain is overflowing with a zillion ideas for how you can use these visuals!

Inject Your Brand’s Soul into Your Emails (Visually!)

I always encourage my clients to use their stunning brand images in newsletters and promotional emails. 

You’d be surprised at how an eye-catching photo can spark interest! Forget those generic, soulless stock images that we’ve all seen a thousand times – your photos resonate with your audience on a deep, emotional level. They whisper your brand’s story and keep your entire visual presence consistently you.

Picture this: you’re hitting “send” on that exciting launch announcement or irresistible special offer, and right there, grabbing all the attention, is a beautiful, authentic image straight from your branding shoot. You’re not just delivering dry information; you’re extending a genuine invitation into your world, giving your audience a real feel for your brand’s essence. 

That, my friend, is where the true power lies – making them feel something. 

(Oh, and PS: When we plan your shoot, we’re already brainstorming those email visuals to make sure you walk away feeling clear, confident, and inspired to actually send them!)

Get Physical! Don’t Underestimate Paper

Yes, people still print things! Whether it’s a beautifully designed postcard landing in their mailbox around Christmas season, a sleek brochure at a conference, or even a business card that feels substantial (aren’t those just the BEST even to this day?!), your brand photography can elevate these touchpoints and leave a lasting, tactile impression.

Go Forth and Repurpose!

Your brand photoshoot is an investment in versatile marketing assets.

Don’t just let them sit pretty. Repurpose those visuals across your website, social media, email, print, and proposals to maximize your investment, build consistent brand recognition, and connect with your audience on a soul level. Make your photos work for you everywhere!